To optimize for Google News start by ensuring your website meets Google’s core criteria for news publishers. Consistently release new, unique articles. Google News prioritizes timely reporting, so articles should be current and relevant to ongoing events. Refrain from reusing outdated posts or overly promotional material. Avoid marketing-heavy copy.

Use clear, 横浜市のSEO対策会社 descriptive headlines that accurately reflect the story. Avoid clickbait or sensationalist language. Your headlines should include key details such as the main actors, event, time, and location. The first paragraph of your article should summarize the most important facts in a concise way, embodying professional reporting norms.

Structure your content with proper HTML tags. h1 should contain the main title, Break content with h2 sections, and include your media outlet and publishing timestamp clearly on the page. Google News relies on structured data to understand your content, so add structured JSON-LD schema for articles. This helps Google identify your article as news and extract key details like creator, timestamp, and subject line.

Make sure your site is technically sound. Low latency, responsive layouts, and easy navigation are non-negotiable. Google News indexes pages that are easy to crawl, so skip complex front-end frameworks that hinder indexing or blocked robots.txt directives that prevent access to your news articles.

Submit your site to Google News through the Google News Publisher Center. Verify your ownership and provide accurate information about your publication. Regularly update your profile and ensure your publication’s categories and topics reflect your content accurately.

Avoid content that violates Google’s policies, such as false claims, discriminatory language, or manipulation. Maintain journalistic ethics and openness. Provide credible citations for claims and issue timely corrections.

Finally, monitor your performance using the Publisher Center’s reporting tools. Track which stories perform well and adjust your coverage accordingly. Stay consistent with your publishing schedule and focus on hyperlocal stories or specialized subjects where you can offer distinct perspective. Over time, consistent trustworthiness and speed will improve your chances of appearing in Google News results.